Name	Kenna
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With the release of his first single, "Hell Bent", Kenna gained moderate popularity and an underground following of fans who eagerly awaited the release of his debut album, New Sacred Cow. After many delays and swapping of record labels, the album was finally released under the Sony imprint Flawless in 2003. A subsequent North American tour was launched in the Summer of 2003 with Depeche Mode front man Dave Gahan.

The album, which was co-produced by Chad Hugo of The Neptunes, contained elements of electronica, synth pop, post rock, and house music. Two singles, "Sunday After You" and "Freetime" followed the release of the album; the music video of the latter, along with "Hell Bent", appeared sporadically on MTV2. "Freetime" reached #19 on the U.S. Dance charts.

The story of Kenna's big-name supporters, test marketing, and ultimate lack of record sales is covered by a whole chapter in Malcolm Gladwell's book, Blink, titled "Kenna's Dilemma: The Right - and Wrong - Way to Ask People What They Want"