Paris Hilton said she studied the culture of Dubai and promised the Middle East version of her reality show will steer clear of the drinking and the swearing it had in Los Angeles and London.

The remarks came as Hilton, 28, launched the Mideast edition of her "Paris Hilton's My New BFF" series in Dubai, a glitzy sheikdom in the United Arab Emirates. BFF stands for best friends forever.

"I wanted to know everything about this place first because I wanted to make sure everything was OK," the hotel heiress was quoted as saying by The National newspaper Thursday. "I just want to respect everyone here."

The fame-loving Hilton promised to dress conservatively and said her Dubai-based MTV series will be open to women only. There will be no finger pointing and laughing at anybody, the show's producers said.

"I expect to learn a lot here. It's a completely different world," Hilton also said.

Twenty-two contestants will try their best to become Hilton's new BFF in the 20 days she will spend in the Emirates. No air date has yet been set for the Mideast show.

When not filming her reality show, intended for broadcast throughout the Arab region, Hilton will explore the desert, go camel riding, get a henna tattoo and go skiing on Dubai's famed artificial ski slope inside a shopping mall.

The show's producer Michael Hirschorn said that the filming will last some three weeks, while the finale will be filmed in Los Angeles. The plan is to build "My New BFF" into a global franchise, with Hilton searching for BFFs around the world.

Hilton previously filmed two seasons in Los Angeles for MTV and one in London for British television.

Contestants were competing fiercely for the title in the U.K. and the U.S. versions of the show. They drank alcohol and used foul language and tactics to earn it — something producers said will not be allowed in Dubai.

Source: AP